This page explains how recruitment agencies and staffing firms use market mapping data to understand candidate availability, company landscapes, and hiring decision-maker distribution within defined geographic and sector markets. Market mapping data supports strategic planning, sector entry decisions, competitive analysis, and commercial planning across both permanent recruitment and high-volume staffing operations.
Market mapping data for recruitment and staffing agencies is structured intelligence that reveals who works where, in which roles, at which seniority levels, and across which companies within a defined market segment. Unlike simple candidate lists or basic contact enrichment, market mapping data is designed for analysis and strategic planning rather than immediate outreach. The goal is understanding the landscape, not just building an outreach list.
Recruitment agencies use market mapping data to understand talent supply dynamics before retained searches and sector entry. Staffing agencies use market mapping data to assess contractor availability, workforce density, and regional hiring patterns before scaling operations or committing to large-volume delivery.
Market mapping datasets are built to scope, structured for segmentation, and delivered in formats designed for analysis and strategic planning.
Many market mapping exercises rely on scraped, unverified, or incomplete data sources that limit accuracy and usefulness for strategic decision-making. 66Degrees focuses on data quality features that make market mapping data actionable for recruitment and staffing decisions.
Emails are verified for deliverability and matched to individual identities, improving record reliability and reducing errors in market-level analysis.
Job titles and seniority levels are structured for segmentation, enabling accurate analysis of role distribution and seniority mix within target markets.
Company data including employee count, technology stack, and revenue where available provides context for competitive analysis and planning decisions.
Location structured at city, region, and country levels supports local, regional, national, and multi-country market mapping projects.
Pricing is project-based and depends on market scope, volume, and criteria complexity. Request pricing for a fast, scoped quote.
Honestly, 66Degrees is a game-changer. Getting personal emails and mobiles so quickly has totally transformed our outreach. We're connecting with candidates faster and seeing more placements — simple as that.
“Their ICP mapping is brilliant. We now build perfect talent pools without wasting hours, which means our team can focus on actually building relationships. It’s truly efficient.”
“The speed and accuracy from 66Degrees are fantastic. We get verified contacts, including personal details, in 24 hours. It just makes our whole recruitment process smoother and more effective.”
Everything you need to know about market mapping data
Request market mapping datasets tailored to your geographic scope, sector, roles, and seniority levels. Market mapping supports strategic planning, sector entry decisions, competitive analysis, and commercial planning.